Homework Help: Questions and Answers: Which of the following is a core benefit of Google Display ads automated bidding?
a) User ID-based bidding
b) Impression share-based bidding
c) Daily budget pacing
d) Auction-time bidding
Answer:
First, let’s understand Google Display Ads Automated Bidding:
Google Display Ads automated bidding aims to optimize bids automatically based on the likelihood of achieving a conversion.
Given Options: Step by Step Answering
a) User ID-based bidding
- This is not relevant to automated bidding; Google Display Ads don’t use User IDs for bid optimization.
b) Impression share-based bidding
- Impression share measures how often your ads are shown compared to how often they could be shown, but it’s not a core focus of automated bidding.
c) Daily budget pacing
- Budget pacing helps ensure the budget is evenly spread out, but it’s not a bidding strategy by itself.
d) Auction-time bidding
- Automated bidding with Google Display Ads uses real-time signals to set the optimal bid for each auction based on expected performance. This is called auction-time bidding, which is the core benefit.
Final Answer
Based on the above analysis, the core benefit is that the system sets optimal bids in real-time to maximize performance during each ad auction.
d) Auction-time bidding.
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