What is crawling in SEO | How Google Search Works | Crawling Indexing
What is crawling in SEO: Google obtains information on the website from a variety of sources, like content contributed by users, such as your Business Profile and Google Maps user contributions, Internet public databases, book scanning and many more
To create results from websites, Google follows three main steps:
- Crawling
- Indexing
- Ranking
What is Crawling?
The first step is to define which pages are now accessible over the internet. Due to the lack of a centralized register of all web pages, Google must constantly search for new pages and add them to its list of previously known pages in order to function properly. Some pages may be well-known because Google has already visited them. Google discovers new pages when it follows a link from a known page to a new page.
New pages are identified when a website owner submits a list of pages (a sitemap) for Google to scan. If you use a managed web host, such as Wix or Blogger, Google may crawl any updated or new pages that you create or modify.
Once Google has identified a page URL, it visits the page, also known as crawling it, in order to determine what is on it. Google renders the page and examines both the textual and non-textual material, as well as the overall visual arrangement, in order to determine where it should appear in search result listings. The more Google understands your website, the more effectively we can match it to users who are looking for the information you provide.
To boost the crawling of your website, you can do the following:
It is important to ensure that Google can find and index the pages on your website as well as that they appear to be informative. Google accesses the website as if it were an anonymous user (a user with no passwords or information).
To understand the website effectively, Google needs to be able to see all of the photos and other elements. You may perform a quick check by entering the URL of your web page into the Mobile-Friendly Test.
If you’ve created or modified a single page, you can submit that page’s URL to Google using the individual URL feature. A sitemap is used to notify Google about a large number of new or updated pages at the same time.
If you only want Google to crawl one page, make it the one you want it to be.
When it comes to search engine optimization, your home page is the most significant page on your website. Keep in mind that your home page (and other pages) should feature a good site navigation system that links to all of the essential areas and pages on your site; this will assist people (as well as Google) in finding their way through your website.
For sites with less than 1,000 pages, keeping Google aware of merely your homepage is sufficient, provided Google can reach all additional pages via links from your homepage.
Find a way to get another website that Google already knows about connecting to your page. However, you should be aware that Google will not follow links in adverts, links that you purchase on other sites, links in comments, or any other links that do not adhere to the Google Webmaster Guidelines.
In the Next Part, We will see Indexing and the difference between crawling and Indexing
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