Homework Help: Questions and Answers: What are the three marketing objectives that can be met via targeting on Google Display ads?
a. Build awareness
b. Drive action
c. Generate buzz
d. Influence consideration
Answer:
The three marketing objectives that can be met via targeting on Google Display Ads are:
Given Options: Step by Step Answering
a) Build awareness
- Google Display Ads help to increase brand visibility by displaying ads across a wide range of websites, apps, and YouTube, reaching people who might not be aware of the brand. This objective focuses on introducing the brand to new audiences.
b) Influence consideration
- Google Display Ads can help in influencing potential customers to consider the brand or product. Through retargeting, relevant ads can be shown to users who have previously visited the website, thereby keeping the brand in the user’s mind when they are in the decision-making stage.
c) Generate buzz
- Generate buzz is not a standard marketing objective of Google Display Ads; it is more associated with social media and viral marketing campaigns.
d) Drive action
- Display ads can encourage users to take specific actions, such as making a purchase, signing up for a newsletter, or downloading an app. These ads can include call-to-actions (CTAs) that motivate users to engage directly with the brand.
Final Answer
Based on the above analysis, the correct answer is:
a. Build awareness
b. Drive action
d. Influence consideration
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