Homework Help: Questions and Answers: A marketer is considering the pros and cons of paid search. Which of the following is an advantage of paid search ads?
a) They don’t disappear when you stop paying for them.
b) It produces results quickly.
c) It produces results slowly.
d) It lasts longer than SEO.
Answer:
First, let’s understand what paid search ads are:
- Paid search ads are advertisements that appear on search engine results pages when users search for specific keywords.
- Advertisers pay for these ads on a pay-per-click (PPC) basis.
Given Options: Step by Step Answering
a) They don’t disappear when you stop paying for them.
- Paid search ads typically disappear once you stop paying for them. Unlike organic content, paid ads require ongoing payment to maintain visibility.
b) It produces results quickly.
- One of the primary advantages of paid search ads is that they can drive immediate traffic and results once the campaign is live, making it a fast way to reach potential customers.
c) It produces results slowly.
- Paid search is known for producing results quickly, not slowly. Slow results are typically associated with SEO (Search Engine Optimization), which builds gradually over time.
d) It lasts longer than SEO.
- SEO is generally considered more long-lasting because it builds organic search visibility that can continue to generate traffic even after the optimization efforts stop. Paid search, on the other hand, stops once the payment stops.
Final Answer:
Based on the above analysis, the correct answer is:
b) It produces results quickly.
This is indeed an advantage of paid search ads. They allow marketers to get immediate visibility and traffic, which is particularly useful for time-sensitive promotions or when you need to drive results in a short timeframe.
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