You’re working for an employer who wants to learn from social media what customers say about her products and services.

Homework Help: Questions and Answers: You’re working for an employer who wants to learn from social media what customers say about her products and services. Which of the following is the best reason to support moving to an AI system?

You’re working for an employer who wants to learn from social media what customers say about her products and services. Which of the following is the best reason to support moving to an AI system?

a) Social media data is completely structured.
b) Social media data contains a mix of structured and unstructured data.
c) Social media data lacks complexity.
d) Social media data is completely unstructured.

Answer:

First, let’s understand the question: We need to find the best reason to support moving to an AI system for analyzing customer feedback on social media.

Why AI is needed:

  • AI systems are great at processing both structured and unstructured data.
  • For structured data, AI can perform data analysis and pattern recognition.
  • For unstructured data, such as text, AI tools (like Natural Language Processing) are able to interpret language, sentiment, and context from social media conversations.

Given Options: Step by Step Answering

a) Social media data is completely structured

  • This is incorrect because only part of the data is structured. Social media includes unstructured content like posts and comments.

b) Social media data contains a mix of structured and unstructured data.

  • Social media data is a mix of structured and unstructured data.
  • Structured data refers to clearly defined, organized data like likes, shares, timestamps, and user locations, which can be easily put into a table format.
  • Unstructured data includes posts, comments, images, and videos, which are more complex and require advanced techniques, such as natural language processing (NLP) and image recognition, to analyze.

c) Social media data lacks complexity

  • This is incorrect. Social media data is highly complex due to its variety (text, images, likes, etc.) and the nuanced nature of human language and sentiment.

d) Social media data is completely unstructured

  • This is incorrect because while there is a lot of unstructured data, some of it is structured (e.g., likes, shares, timestamps).

Final Answer

Based on the above analysis, the correct answer is: 

b) Social media data contains a mix of structured and unstructured data

This is the best reason to support moving to an AI system because:

  • It accurately describes the nature of social media data.
  • AI systems are well-suited to handle both structured and unstructured data.
  • This mix of data types makes manual analysis challenging, making AI a valuable tool.

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